Ibworm – Hooray it’s my gotcha day adoption unicorn adopting shirt

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The collections we’ll be presenting in June will have a more democratic, affordable, and conscious approach, while in September it’ll be more experimental, more connected to art and our friends. Three weeks ago, at the beginning of the lockdown, we launched on Instagram and Spotify a sort of trans-media project, calling all our quarantined friends to participate and expressing their artistic work through these channels. We’ve worked with the Posternak twins from New York and with Serra Duran and Emirhan Parali in Istanbul; we’ll organize a virtual tour of Berlin’s König Gallery. Our artist friend Nicola Gobbetto was supposed to have his exhibition’s opening the very first day of the lockdown—so we hosted the opening digitally. Even in this awful situation, our e-commerce hasn’t stopped, thank goodness. But Sunnei is a project beyond fashion—we’ve taken it in our stride. We’ve made sure that our team and our parents are safe and now we’re free to think.

Hooray it's my gotcha day adoption unicorn adopting shirt

I wonder what consumers will want to buy after all this is over. After a crazy situation like this, there’ll be probably a feel for something more minimal and simpler—there will probably be a recession, and after that people will buy into a more beautiful, minimal choice of garments. Things beautifully made and easy to wear, not the throwaway fashion you can find everywhere. I’m sticking to my DNA, keeping things simple but with a tailored edge. Very easy pieces, wearable for a lot of people. To change things for the better, I think that obviously [there are] the big brands that call the shots. But every one of us has a choice in life—we don’t have to do anything, so I believe it’s a question of each designer choosing what is right for them, rather than be thrown back into this crazily fast system.

Hooray it's my gotcha day adoption unicorn adopting Unisex Hoodie

Our lifestyle has changed rather drastically in these past months in ways that will probably influence our consumption mode in the future. We’ll probably need different things, to spend more time indoors or at home, so collections will have to be balanced accordingly. We’ll want to be well-dressed indoors, but comfortably, with lightweight fabrics, easy shapes, soft and cozy but still elegant, while keeping practicality paramount. And outerwear will probably be even more protective—hoods, hats, scarves, gloves, shields will have to be considered stylistically in a different way. That said, I think that tailoring and a desire for elegance will stay, yet it’ll have to evolve. It’ll be more modern and open to new interpretations, with a different, easier and more creative way of matching jackets and pants, for example. It’ll be fresh, innovative, without any stiffness. It’ll convey the renewed zest for life that we will hopefully be able to experience again soon.

6 Available products for Hooray it’s my gotcha day adoption unicorn adopting shirt:

    • Classic Men’s Shirt
    • Classic Women’s Shirt
    • Women’s The Boyfriend Tee
    • Women’s Heather Wicking Tee
    • Women’s Scoop Neck T-shirt
    • Women’s Slouchy top
    • Women’s Organic Tee
    • Men’s Short Sleeve Tee
    • Unisex Jersey Short Sleeve Tee
    • Men’s Cotton Crew Tee
    • Unisex Ultra Cotton Tee
    • Men’s Heather Dri-Fit Tee
    • Men’s Polo Shirt
    • Men’s Jersey Polo Shirt
    • Unisex Ringer Tee
    • Men’s Lightweight Fashion Tee
    • Men’s V-Neck
    • Unisex Jersey Short Sleeve V-Neck Tee
    • Women V-Neck
    • Women’s Jersey Short Sleeve Deep V-Neck Tee
    • Unisex Hoodie
    • Unisex Heavy Blend™ Full-Zip Hooded Sweatshirt
    • Men’s Lightweight Zip Hooded Sweatshirt
    • Unisex French Terry Zip Hoodie
    • AOP Unisex Zip Hoodie
    • Unisex Longsleeve
    • Unisex Jersey Long Sleeve Tee
    • Unisex 3/4 Sleeve Baseball Tee
    • Unisex Tri-Blend 3/4 Raglan Tee
    • Men’s Varsity Jacket
    • Youth T-shirt
    • Sweatshirt Unisex
    • Tank Top
    • Men’s Sleeveless Performance Tee
    • Women’s Cut & Sew Racerback Dress
    • Women’s Pencil Skirt
    • Women’s Cut & Sew Casual Leggings
    • Women’s Sponge Fleece Wide Neck Sweatshirt
    • Kids Regular Fit Tee
    • Infant Long Sleeve Bodysuit
    • Mug $22.99
    • Phone Case
    • Bags
    • Unisex Flip-Flops

Available Size: XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL Available Color: Black, Cardinal Red, Forest Green, Gold, Navy, Royal, Sport Grey, White…

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